Fox TV Stations’ Digital Properties Rank No. 1 Among O&Os
NEW YORK—Fox Television Stations reports that its digital properties finished in May 2022 as the top performing group of O&O stations in total minutes, unique visitors and total views, according to Comscore Media-Metrix data cited by the group stations.
Fox TV stations closed the month with 1.67 billion total minutes, 403 million total views and 54 million unique visitors.
This performance marked increases in all three key metrics over the prior month and year, with total minutes up 143% YoM and +313% YoY, views (+61% per month and +103% compared to the previous year) and unique visitors. (+28% MoM and +41% YoY).
Fox TV stations also cited data showing it was the most engaged brand on social media compared to other O&O groups in May, with 17.1 million total social actions according to Shareablee.
On YouTube, Fox Television Stations earned the top spot among all local station groups, with more than 531 million video views, the company said.
In terms of total cross-platform minutes, the company reported this data:
- Fox TV Stations – 1.67B
- ABC Local – 271M
- NBC Television Station Group – 209M
- SCS Local – 18M
In terms of cross-platform total views, the company reported this data:
- Fox TV Stations – 403M
- ABC Local – 170M
- NBC Television Station Group – 129M
- SCS Local – 22M
In terms of cross-platform unique visitors, the company reported this data:
- Fox TV Stations – 54M
- ABC Local – 36.6M
- NBC Television Station Group – 37M
- SCS Local – 6.2M
Fox cited these sources for the data: Comscore Media Metrix Multi-Platform, Total Digital Audience, Custom-Defined List, including [M] Fox TV Channels, [C] NBC Owned Television Stations, [S] ABC Local, and [C] CBS Local, May 2022, USA
Social media data is as of May 2022 Shareablee, PowerRankings: local media (Facebook, Twitter, Instagram, YouTube)