Major Broadcasters Launch NextGen TV on Six Local TV Stations in Shreveport, LA

SHREVEPORT, La.–(BUSINESS WIRE)–Major television stations serving the Shreveport television market began broadcasting today with NextGen TV, a revolutionary new digital broadcast technology. Today’s launch includes KTBS-TV (ABC), KSLA (CBS), KMSS-TV (Fox), KTAL-TV (NBC), KPXJ (CW) and KSHV-TV (MyNet).

Based on the same fundamental technology as the Internet and digital applications, NextGen TV can support a wide range of features under development. In addition to providing broadcasters with a new and improved way to reach viewers with advanced emergency alerts, NextGen TV delivers stunning video with brilliant colors, sharper images and deeper contrast to create a more realistic experience.

NextGen TV adds a new dimension to TV viewing, with dynamic video and a new Voice+ dialog enhancement that puts voices front and center. Cinema-quality sound lets viewers hear every voice clearly and maintains consistent volume across all channels. NextGen TV can also be enhanced with Internet content to let viewers get the most out of live sports, live news and live events in real time, without taking their eyes off TV screens.

Powered by ATSC 3.0, NextGen TV is the most significant broadcast technology upgrade yet. Features available on NextGen TV will vary by device and station as broadcasters roll out the service across the country.

Today’s launch in Shreveport follows a decade of development and months of planning and preparation by local stations. KPXJ, which is owned by KTBS LLC, and KSHV-TV, which is owned by Nexstar, have converted to ATSC 3.0 transmissions. These stations will broadcast their own programming, as well as the programming of other participating stations, in NextGen TV format. All programming from all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which develops new streaming services, led the planning process and coordinated the efforts of the six television stations.

From Seattle, Washington, to Washington, DC, and from the Great Lakes to the Red River, the NextGen TV service is already on the air in more than 50 cities across the country. Shreveport viewers can learn more about NextGen TV by visiting www.WatchNextGenTV.comwhich offers a guide listing the cities currently offering the service, as well as links to the NextGen TV models available.

On-air viewers without NextGen TVs can simply rescan their TVs to ensure uninterrupted service. Rescanning instructions are available at Cable and satellite subscribers do not have to do anything.


KTBS 3 and KPXJ-CW21 are locally owned and operated by the Wray family under KTBS, LLC, and is one of the few companies in the country that can still claim local ownership and community identity. On October 14, 2010, KTBS became the first station in the Ark-La-Tex area to broadcast local news in high definition. The tradition continues today with KTBS LLC bringing Ark-La-Tex viewers the best in local news, weather, health and sports entertainment on NextGen TV. This move to NextGen TV is just one more way to bring viewers into the future of TV news and entertainment. It also adds an extra layer to the multitude of platforms offered by KTBS LLC, including live streaming services at, as well as over-the-top platforms such as Hulu, Google TV, and YouTube. , Roku and other streaming services.

About KTAL-TV and KSHV-TV – Nexstar

KTAL-TV and KSHV-TV are the main channels in the Shreveport television market. Both stations are owned and operated by Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is the nation’s largest operator of local television stations and a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its broadcast, digital media platforms and mobile. KTAL-TV is affiliated with the NBC network and KSHV-TV is affiliated with MyNet.

About KMSS-TV – Mission

KMSS-TV is a leading Shreveport television station owned by Mission Broadcasting, Inc. and is affiliated with the Fox Network. Mission has 29 full-power television stations in 26 markets across the country. The company also holds the distinction of being the largest female-owned television group in the United States.

About BitPath

BitPath is building the nation’s first dedicated broadcast data network to deliver innovative new services like BitPoint™ and NavPath™ at a fraction of the cost of other systems. Based in Arlington, Virginia, the BitPath network will launch this year and cover dozens of cities. For more information, visit

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