Raisedon Baya challenges new local TV stations to do things differently

The Chronicle

Mbulelo Mpofu, showbiz journalist

EXPERIENCED playwright and author Raisedon Baya has thrown the gauntlet to fledgling TV stations to improve their programming if they want to retain a solid audience.

“New local TV stations have to be disruptive, go against the grain, do things that ZBCtv has never done before or even thought of.

“It’s the only way to get viewers’ attention and bring advertisers back to TV,” Baya said.

According to the director of the Intwasa KoBulawayo arts festival, it is difficult to put clear daylight between the channels. He thinks there isn’t much of an upgrade from what was already there.

“I think the challenge is to push different identities. We need to know how different each channel is from the other in terms of content, style, voice and ideology.

“A lot of people I’ve spoken to also think there’s not much difference,” he said.

The Broadcasting Authority of Zimbabwe (Baz) has licensed new independent commercial television stations to consolidate the country’s flagship station, Zimbabwe Broadcasting Corporation. These included Jive Tv, 3Ktv, Jester Media, Rusununguko, Zimpapers Television Network (ZTN) and Channel Dzimbahwe, among other channels.

For a long time, ZBCtv has come under scrutiny for its poor programming, and the licensing of new television stations was meant to provide it with the necessary competition. – @eMKlass_49

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