Fox TV station digital properties attract 42 million unique viewers in April
NEW YORK—Fox TV stations saw strong growth in their digital properties during the month of April, with 42 million unique viewers, up 6.7% from a year earlier, 685 million minutes in total (up 43%) and 251 million total views (up 23%). ), citing data from Comscore Media-Metrix.
Comscore Media-Metrix figures ranked Fox TV Stations as the top-performing group of O&O stations by total minutes, Fox said.
Fox said it marked their 18th consecutive month of ranking as number one in the category.
The group also finished top of the O&O group in unique visitors and total views, Fox reported.
Fox Television Stations was also the most engaged brand on social media against other O&O groups in April, with 14.6 million total social shares according to Shareablee, Fox said.
On YouTube, Fox TV stations earned the top spot among all local station groups, with more than 185 million video views, Fox reported.
Fox TV stations provided this data on their audiences compared to other O&Os:
- Total cross-platform minutes: Fox TV stations – 685 million; ABC Local – 262 million; NBC Television Station Group – 214 million; Local CBS – 26 million
- Total Cross-Platform Views: Fox TV Stations – 251 million; ABC Local – 142 million; NBC Television Station Group – 129 million; Local CBS – 28 million
- Cross-platform unique visitors: Fox TV stations – 42 million; ABC Local – 30 million; NBC Television Station Group – 34 million; Local CBS – 8 million
Source: Fox TV Stations citing Comscore Media Metrix Multi-Platform, Total Digital Audience, Custom-Defined List, including [M] Fox TV Channels, [C] NBC Owned Television Stations, [S] ABC Local, and [C] CBS Local, April 2022, USA; April 2022 Shareablee, PowerRankings: Local media (Facebook, Twitter, Instagram, YouTube).