Moose Hide Campaign salutes TELUS partnership with $150,000 commitment to fight violence against women and children

This three-year commitment and donation in support of the Moose Hide Campaign – a grassroots movement of Indigenous and non-Indigenous men and boys who stand up against violence against women and children – will help amplify the message of the campaign across Canada

VANCOUVER, Xʷməθkʷəy̓əm (Musqueam), SḴWX̱WÚ7MESH (Squamish) and SƏLILWƏTAɬ (Tsleil-Waututh) territories (May 10, 2022) — The Moose Hide Campaign is honored to announce a $150,000 donation and a three-year commitment from TELUS to amplify and raise awareness of our mission to end violence against women and girls.

The Moose Hide Campaign was created in 2011 to raise awareness of the crisis of violence against Indigenous women and children, and since then has grown into a national ceremony involving Canadians from coast to coast. A cornerstone of the Moose Hide campaign is the moose hide lapel pin which, when worn, signifies a commitment to honour, respect and protect the women and children in your life and to speak out against gender-based violence.

“We are grateful to TELUS for partnering with the Moose Hide campaign as we advance our shared mission to end violence against women and children, with a focus on ending violence against Indigenous women and children,” said Moose Hide Campaign Co-Founder Raven Lacerte. “Please join us on May 12, 2022 for our annual Moose Hide Campaign Day Ceremony and help create a country free of violence against all women and children.”

Through TELUS’ partnership, the Moose Hide campaign will reach more people across Canada than ever before through our grassroots movement of Indigenous-led men and boys rising up to end violence against women and children. TELUS will work with the Moose Hide campaign to announce and promote the campaign message to its audiences through various TELUS platforms. Internally, TELUS will work with leaders to educate team members about the campaign and through employee resource groups hosting Moose Hide campaign events. Externally, TELUS will announce and promote the Moose Hide campaign publicly by distributing Moose Hide campaign pins to frontline TELUS team members, amplifying the campaign message and partnership through through TELUS social media channels, the TELUS Talks podcast, the TELUS website and the TELUS Indigenous Network. Reconciliation and Connectivity Report. TELUS will also make Moose Hide campaign pins available in select retail stores, starting with British Columbia.

“At TELUS, we are proud of our long-standing commitment to working collaboratively with Indigenous peoples and communities through meaningful engagement. We feel privileged to partner with the Moose Hide campaign by providing funding, resources and platforms to enable the expanded reach of this important message,” said Tony Geheran, Executive Vice President and Chief Customer Officer, TELUS . “As an organization, we take our responsibility for reconciliation very seriously, and we sincerely hope that our partnership will help ensure that the powerful message of the Moose Hide campaign to end violence against women and to Girls is reaching Canadians across the country.

TELUS’ partnership with the Moose Hide campaign continues our commitment to do our part to address the 231 calls for justicespecifically Call for Justice 15. In 2021, TELUS announced the launch of Mobility for Good for Indigenous Women at Risk, in partnership with the Aboriginal Friendship Center of Calgary, the Hinton Friendship Center Society, the Red Deer Native Friendship Center Society, the Miywasin Friendship Centre, the Napi Friendship Association, the Grande Prairie Friendship Centre, the Prince George Native Friendship Centre, the BC Association of Aboriginal Friendship Centers and Native Courtworker and Counseling Association of British Columbia to provide free smartphones and services to Aboriginal women at risk of or survivor of violence. To learn more about TELUS’ commitment to reconciliation and to read the 2021 Report on Indigenous Reconciliation and Connectivityto visit:

About the Moose Hide Campaign
The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous men and boys who stand up against violence against women and children. Wearing the moose hide lapel pin signifies a commitment to honor, respect and protect the women and children in your life and to speak out against gender and domestic violence.

The inspiration for the campaign came from co-founders Raven Lacerte and her father, Paul, in 2011 during a moose hunt in their traditional territory of Carrier along the Highway of Tears in northern Columbia. British – where so many women, many of them Aboriginal, have disappeared or been murdered.

Since then, annual gatherings and ceremonial fasts have taken place and nearly three million squares of moose hide have been distributed to Canadians from young and old to students and organizations across the country. As the campaign spreads in Canada and abroad, the Moose Hide Campaign aims for 10 million Canadians to wear their pins and one million to fast together in a ceremony to end violence against to women and children. People of all ages, genders and cultures are welcome to participate.

Violence against women and children remains an unacceptable reality. Half of all women in Canada have experienced at least one incident of physical or sexual violence since the age of 16.

More than 6,000 women and children are housed every night in emergency shelters across Canada, seeking refuge from violence. Unfortunately, economic hardship and isolation caused by the coronavirus pandemic have led to increased stress and domestic violence.

But violence is preventable. The Moose Hide campaign is inspired by the belief that men and boys must also take action to end violence and build a culture of healthy masculinity.

All Canadians are invited to wear and share moose hide pins, join in rallies and fast for Moose Hide Campaign Day on May 12, 2022, the 11th anniversary of the campaign. It’s easy and free to get involved, with ready-to-use resources and support to start a campaign in your community, organization or school.

To order free moose hide pins and to register for Moose Hide Campaign Day, please visit:


TELUS (TSX: T, NYSE: TU) is a dynamic, leading communications technology company with $17 billion in annual revenue and 17 million customer connections spanning wireless, data, IP , voice, television, entertainment, video and security. Our social purpose is to leverage our cutting-edge technology and compassion to drive social change and enable remarkable human results. Our long-standing commitment to putting our customers first fuels every aspect of our business, making us a distinct leader in customer service excellence and loyalty. The many sustained accolades TELUS has received over the years from independent, industry-leading network analytics firms are a testament to the strength and speed of TELUS’ world-class networks, reinforcing our commitment to provide Canadians with access to superior technology that connects us to people. , resources and information that improve our lives.

TELUS Health is Canada’s leader in digital health technology, improving access to health and wellness services and revolutionizing the flow of health information across the continuum of care. TELUS Agriculture provides innovative digital solutions across the agriculture value chain, driving better food outcomes through improved agribusiness data insights and processes. TELUS International (TSX and NYSE: TIXT) is a leading digital customer experience innovator that designs, builds and delivers next-generation solutions, including AI and content moderation, for global brands and disruptive in high-growth verticals, including technology and gaming. , communications and media and e-commerce and FinTech. TELUS and TELUS International operate in 28 countries around the world.

Driven by our determination and vision to connect all citizens for good, our deeply meaningful and enduring philosophy of giving where we live has inspired TELUS, our team members and retirees to contribute more than $900 million and 1 .8 million days of service since 2000. This generosity and unparalleled volunteerism have made TELUS the most generous company in the world. Together, let’s make the future friendly.

For more information about TELUS, please visit telus.comfollow us @TELUSNews on Twitter and @Darren_Entwistle on Instagram.

For more information please contact:

Garry Snow
Communications Director
[email protected]

Lena Chen
TELUS Public Relations
[email protected]

Comments are closed.