Houston TV Stations Launch NEXTGEN TV
NEXTGEN TV can offer:
- Constant volume on all channels
- Enhanced vocal clarity with Dolby’s Voice+
- Superb 4K, high dynamic range (HDR) video
- Cinema-quality sound
- Enhanced Internet Content On Demand
NEXTGEN TV is a feature built into select new television models manufactured by LG Electronics, Samsung, and Sony, and widely available to consumers with a growing number of televisions in homes across the United States. While the features available on NEXTGEN TV vary by device and by broadcaster as the commercial service becomes available in local markets, it is designed to be future-proof, allowing a viewer’s TV to keep pace with technological improvements.
“Houston will now make the most of live news, events and sports programming as NEXTGEN TV merges live antenna television with the Internet, enhancing its information and entertainment value,” said Ralph Rendon, vice president of creative services and programming for KRIV/KTXH, the duopoly owned by FOX in Houston. “Through a combined effort of investment, meeting critical deadlines, and deploying powerful new technologies, we are able to deliver a better and more engaging audio and video experience to our viewers.”
“This launch required extraordinary collaboration between the 10 TV stations involved and is a clear demonstration of the industry-wide commitment to NEXTGEN TV,” said Brett Jenkins, Executive Vice President and Chief Technology Officer of Nexstar Media Group, Inc. “Viewers will quickly notice the brilliant video and enhanced audio provided by NEXTGEN TV. But with these enhancements come significant improvements in broadcaster capability. to deliver new experiences and services to customers, allowing us to explore new business opportunities to meet the challenges of today’s ever-changing digital world.”
“These stations all share a commitment to providing their viewers with the best content and service and the launch of NEXTGEN TV enables this by creating a more inspiring and personalized viewing experience,” commented Anne Schelle, CEO of Pearl TV. “NEXTGEN TV exponentially expands the type of content broadcasters can offer their unique audiences, as well as the ways viewers can interact with their television screens and the level of information they will have access to. from Houston The launch underscores the excitement we all share as we continue to innovate with this game-changing technology for viewers.”
Houston viewers can now find 10 live channels with NEXTGEN TV: FOX Television Stations‘ KTXH (My Network, channel 20) and owned-and-operated KRIV (FOX, channel 26); KIAH by Nexstar Media Group, Inc. (CW, channel 29); Univision’s KFTH (UniMas, channel 67) and KXLN owned and operated (Univision, channel 45); KTRK owned and operated by ABC (ABC, Channel 13); Graham Media Group’s KPRC (NBC, channel 2); KHOU by TEGNA (CBS, channel 11); KTMD, owned by NBCUniversal (Telemundo, channel 47; and University of Houston KUHT (PBS, channel 2). Viewers watching these channels can expect enhanced TV viewing provided by NEXTGEN TV as an add-on to streaming platforms, as NEXTGEN TV is provided as a free OTA service to viewers.
Participating stations have worked together to ensure that current programming remains accessible to all viewers, whether their television service is offered over-the-air or through a cable or satellite company. On-air viewers can simply rescan their TVs to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not have to do anything.
Houston viewers can learn more about NEXTGEN TV by visiting www.WatchNextGenTV.com, which offers a guide to cities offering the service, as well as links to available NEXTGEN TV models.
Pearl TV is a trade organization of American broadcast companies with a common interest in exploring future broadcast opportunities, including innovative ways to promote local television content and develop digital media and wireless platforms to the broadcast industry. Pearl’s members, which include more than 750 television stations, include nine of the largest broadcast companies in America: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, Sinclair Broadcast Group, the EW Scripps Company and TEGNA, Inc.
SOURCE Pearl TV