FOX TV Stations and Nexstar Media Launch NEXTGEN TV in Los Angeles, the Nation’s Second Largest TV Market
LOS ANGELES–(BUSINESS WIRE)–FOX Television Stations, LLC (NASDAQ: FOXA) and Nexstar Media Group, Inc. (NASDAQ: NXST), today announced the launch of NEXTGEN TV broadcasting on KTTV-TV (FOX 11), KCOP-TV (My13), and KTLA-TV (KTLA 5) in Los Angeles, the second largest television market in the United States. NEXTGEN TV is a revolutionary new digital broadcasting technology that provides viewers with enhanced video and sound, more news and entertainment choices, and the ability to deploy future interactive applications. Based on the same fundamental technology as the Internet, NEXTGEN TV also offers broadcasters a more interactive and engaging way to deliver their content. FOX 11, My13 and KTLA 5 are the first Los Angeles television stations to begin broadcasting using the new technology.
NEXTGEN TV is the first major overhaul of the Advanced Television Systems Committee’s standard for over-the-air (OTA) signal reception in 25 years. Now broadcasting in all or part of 36 markets, NEXTGEN TV should be available in 45% of American homes by the end of the year.
NEXTGEN TV can offer:
Constant volume on all channels
Greater voice clarity
Stunning 4K video, high dynamic range (HDR)
Enhanced Internet Content On Demand
Bill Lamb, Senior Vice President and General Manager of KTTV-TV and KCOP-TV, said, “LA is America’s largest market for streaming NEXTGEN TV. FOX is proud to lead this effort and deliver the absolute best immersive experience with this cutting-edge broadcast technology to our viewers and advertising clients.
NEXTGEN TV is a feature offered in a growing number of new television models, with an increasing number of televisions in homes across the country. In addition to significant broadcast enhancements, NEXTGEN TV will also allow broadcasters to launch datacast services to support new businesses and a variety of new uses. A recent BIA study suggested that these services could generate up to $15 billion in additional broadcast revenue by 2030. Potential new uses include data for agriculture, automotive, digital signage, education, location services and public safety.
Although the features available on NEXTGEN TV will vary by device and broadcaster as the commercial service becomes more widely available, it is designed to be future-proof, allowing a viewer’s TV to evolve with the times. pace of technological improvements.
“This year alone, Nexstar has deployed ATSC 3.0 in 15 markets and more than two dozen stations across the country,” said Brett Jenkins, executive vice president and chief technology officer of Nexstar Media Group, Inc. “The launch of NEXTGEN TV in the nation’s second largest market will provide a variety of immediate benefits for our Los Angeles area viewers and for KTLA 5. The brilliant video and dynamic audio provided by NEXTGEN TV will be immediate and noticeable to our But alongside these improvements, KTLA 5 will be able to offer new experiences and services to advertisers and marketers, allowing the station to explore new business opportunities while meeting the challenges of the digital world. evolving today.
As NEXTGEN TV is a free live service, viewers who watch FOX 11, My13 and KTLA 5 can also expect an enhanced TV experience on streaming platforms.
FOX 11, My13 and KTLA 5 have worked together to ensure that their current programming remains available to all viewers, whether their television service is provided over-the-air or through a cable or satellite company. On-air viewers can simply rescan their TVs to ensure full service. Rescan instructions are available at: fcc.gov/rescan. Cable and satellite subscribers do not have to do anything.
Los Angeles-area viewers can learn more about NEXTGEN TV by visiting www.WatchNextGenTV.com, which offers a guide to cities offering the service, as well as links to available NEXTGEN TV models.