Major Broadcasters Launch NEXTGEN TV on Five Local TV Stations in Roanoke-Lynchburg

ROANOKE, Va. & LYNCHBURG, Va.–()–Major television stations serving the Roanoke-Lynchburg market began broadcasting today with NEXTGEN TV, a revolutionary new digital broadcast technology. Today’s launch includes WSET-TV, WDBJ, WWCW, WSLS and WZBJ.

Based on the same fundamental technology as the Internet and digital applications, NEXTGEN TV can support a wide range of features under development. In addition to providing broadcasters with a new and improved way to reach viewers with advanced emergency alerts, NEXTGEN TV delivers stunning video with brilliant colors, sharper images and deeper contrast to create a more realistic experience.

NEXTGEN TV adds a new dimension to TV viewing, with dynamic video and a new Voice+ dialog enhancement that puts voices front and center. Cinema-quality sound lets viewers hear every voice clearly and maintains consistent volume across all channels. NEXTGEN TV can also be enhanced with Internet content to allow viewers to get the most out of live sports, live news and live events in real time, without taking their eyes off TV screens.

Powered by ATSC 3.0, NEXTGEN TV is the most significant broadcast technology upgrade yet. Features available on NEXTGEN TV vary by device and station as broadcasters roll out the service across the country. Buyers should look for the NEXTGEN TV logo to ensure that a TV or device is compatible with ATSC 3.0 signals.

Today’s launch in Roanoke-Lynchburg follows a decade of development and months of planning and preparation by local stations. WZBJ, which is owned by Gray Television, Inc., has converted to ATSC 3.0 transmissions. WZBJ broadcasts its own programming, as well as programming from other participating stations, in the NEXTGEN TV format. CBS, Fox, NBC and MyNet programming is now available in ATSC 3.0. All programming from all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which develops new streaming services, led the planning process and coordinated the efforts of the five television stations.

From Seattle, Washington, to Washington, DC, the NEXTGEN TV service is already on the air in more than 50 cities across the country. Roanoke-Lynchburg viewers can learn more about NEXTGEN TV by visiting www.WatchNextGenTV.comwhich offers a guide listing the cities currently offering the service, as well as links to available NEXTGEN TV models.

On-air viewers without NEXTGEN TVs can simply rescan their TVs to ensure uninterrupted service. Rescanning instructions are available at Cable and satellite subscribers do not have to do anything.

About WSET-TV – Sinclair

WSET-TV is a leading station in the Roanoke-Lynchburg television market. The station is owned and operated by Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), a diversified media company and a leading provider of sports and local news. WSET-TV is affiliated with the ABC television network. Sinclair owns, operates and/or provides services to 185 television stations in 86 markets; owns several national networks, including Tennis Channel and Stadium; has television stations affiliated with all major broadcast networks; and owns and/or operates 21 regional sports network brands. Sinclair’s content is distributed through multiple platforms, including live multi-channel video program distributors and digital and streaming platforms NewsOn and STIRR. For more information, please visit and

About WWCW – Nexstar

WWCW is a leading station in the Roanoke-Lynchburg television market. The station is owned and operated by Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is the nation’s largest operator of local television stations and a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its broadcast, digital media platforms and mobile.

About WSLS – Graham Media Group

WSLS is a premier media center in the Roanoke-Lynchburg television market. The station is the authentic, local voice that has been passionately informing and celebrating our communities for 70 years. WSLS10 was the first television station in the region to officially go live on December 11, 1952. Today, we are a leader in news, information and entertainment, serving our viewers on broadcast platforms and digital. WSLS.COM is the leading online source for local market news. WSLS was acquired by Graham Media Group in 2017. Graham Media Group, Comprised of seven local media hubs, Graham Digital and Social News Desk, provides local news, programs, advertising solutions and digital media tools for TV, online, mobile, OTT, podcasts and audio devices. Together, Graham Media Group and WSLS are dynamic brands that extend well beyond traditional television. Our work helps inform, celebrate and bring together the communities we serve.

About BitPath

BitPath is building the nation’s first dedicated broadcast data network to deliver innovative new services like BitPoint™ and NavPath™ at a fraction of the cost of other systems. Based in Arlington, Virginia, the BitPath network will launch this year and cover dozens of cities. For more information, visit

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