Hearst TV stations will feature digital broadcasts on TV
NEW YORK—In an interesting example of how broadcasters are looking to crossover their television and digital efforts, Hearst Television’s broadcast stations in 26 markets will air a week-long sampling of original and entertaining reality programming through the streaming service Free streaming Very Local recently launched by the company. .
Beginning Labor Day Sept. 5, Very Local shows will appear during select time slots in the Hearst station imprint in a showcase of the best of the digital service’s new original series. Content spans the breadth of Very Local’s offerings, with a focus on food, travel, adventure, dating and true crime. Each hour-long on-air programming block will highlight a different theme and be hosted by one of Very Local’s most popular personalities.
“Very Local Presents: More to Explore is a week-long celebration of the extraordinary talent, passion and resilience of local communities across America,” said Laura Ling, Director of Programming for Very Local. “We’re excited to share these stories with a wider TV audience, and we hope viewers will download the free Very Local app to learn more.”
Highlights of the digital programming currently airing include:
- On Monday, Sept. 5, Ashley Adams, host of Very Local’s “Maker Nation,” introduces viewers to some of America’s hottest crafters, followed by an episode of “Eat Play Stay,” a flagship series from Very Local featuring the best of what to do, where to dine and where to stay in cities across the country, Hearst Television reported.
- Tuesday, September 6 is hosted by Shark Week’s Tiger Queen Kinga Philipps, who is guide and guru behind Very Local’s “Finding Adventure.” After an episode “Finding Adventure” in which Kinga helps a young mother overcome her social anxiety and face her fears, Kinga presents a very local new series, “Local Love”, which presents a three-date single to the blind – while discovering a love of new things to do in his hometown.
- Wednesday, Sept. 7 takes viewers on a quest for justice — with two episodes of Very Local’s popular true-crime series “Hometown Tragedy,” developed in conjunction with Hearst TV news crews across the country.
- On Thursday, Sept. 8, “Survivor” star Rob Mariano, host of Very Local’s “Boston Rob Does Beantown,” takes viewers through some of his favorite Boston hotspots, then kicks off an episode of “My Amazing Cheap Date,” in which couples compete to see who can get the most out of a date on a shoestring budget.
- The special week-long on-air programming showcase concludes Friday, September 9, with host Bime Cruz of “Blind Kitchen Boston.” The charismatic chef hosts a blind cooking battle, then spotlights the culinary series “Plate it, Pittsburgh!” where the sandwiches get the gourmet treatment in a creative culinary competition, the company reported.