Fox and Comscore TV stations team up to transact on advanced local TV audiences –
TV broadcaster uses Comscore as alternative currency for buying local TV
RESTON, Va.–(BUSINESS WIRE)–Comscore, Inc. (Nasdaq: SCOR), a trusted media planning, transaction and rating partner, today announced a partnership with FOX Television Stations (FTS) which will see the local TV broadcaster leverage a Comscore-based currency to support transactions to advanced audiences across its entire owned and operated footprint.
“Over the past six years, the number of Comscore reportable households in FOX Television Station markets has grown 84% to 13.6 million households,” said Tom Fleming, SVP of Station Sales, FOX Television Stations. . “By partnering with Comscore for local TV measurement, FTS can now use much larger and even more accurate datasets to ensure linear advertisers are strategically matched with their consumers.”
Powered by Comscore Advanced Audiences™, Comscore’s local TV solution combines real TV audience information with advanced demographic and consumer behavior data at the household level, giving buyers and sellers access to relevant measures and transact with confidence.
“Because local viewers have more choices than ever, measurement must evolve to include larger data sets,” said Chad Roscher, vice president, research, Fox Television Stations. “As such, FOX Television Stations is thrilled to partner with Comscore for local television measurement, which integrates millions of data points from major video providers.”
“Comscore has a long history of innovating the way media is bought and sold, and we’re proud to partner with FTS to bring increased value to their expansive footprint,” said Carol Hinnant, chief revenue officer of Comscore. “FTS is stepping ahead to ensure its advertisers have access to the most advanced offerings local television can provide.”
To learn more about Comscore’s Local TV Currency, please visit: https://www.comscore.com/Products/Television/Local-TV-Measurement
About Fox TV Stations
FOX Television Stations owns and operates 29 full-power television stations in the United States. These include stations located in nine of the ten largest designated market areas (DMAs) and duopolies in 11 DMAs, including the three largest DMAs (New York, Los Angeles and Chicago). Of these stations, 17 are affiliated with the FOX network. In addition to distributing sports, entertainment and syndicated content, our television stations collectively produce nearly 1,000 hours of local news each week. These stations capitalize on demand from viewers, distributors and advertisers for national content from the FOX network.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic national brands, including: FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. These marks have cultural significance to consumers and commercial importance to distributors and advertisers. The breadth and depth of our footprint enables us to deliver content that engages and informs audiences, develop deeper relationships with consumers, and create more engaging product offerings. FOX maintains an impressive track record of success in the news, sports and entertainment industry that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
Comscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and rating across all platforms. With a data footprint that combines digital, linear TV, in-theatre and in-theatre audience intelligence with advanced audience insights, Comscore enables media buyers and sellers to quantify their multi-screen behavior and make business decisions with confidence. A recognized leader in measuring digital and television audiences and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com