WWE signs multi-year exclusive license rights agreement with IGT to develop omnichannel lottery games
WWE posted the following:
WWEÂ® signs multi-year agreement with IGT for exclusive license rights to develop omnichannel lottery games
STAMFORD, Connecticutâ (BUSINESS WIRE) – WWEÂ® (NYSE: WWE) announced that it has entered into an exclusive multi-year license agreement with International Game Technology PLC (âIGTâ) (NYSE: IGT) to develop and distribute WWE – Games Omnichannel branded lottery and turnkey promotional programs featuring corporate logos, superstars, events and programs.
âIGT is the undisputed leader of the lottery and gaming industry, and we look forward to working together to bring our intellectual property to our fans and our lottery games around the world,â said Alex Varga, vice president of WWE, Revenue Strategy & Development. . “This is an exciting opportunity for us to continue to build on the strong intersection between the WWE Universe and another segment of the gaming landscape.”
âThe WWE brand has a wide appeal that reaches various age groups and cultural demographics in many geographies,â said Jay Gendron, IGT COO, Lottery. âIGT looks forward to merging the unique strengths of WWE with IGT’s lottery expertise to create engaging, high-quality games and second-chance promotional opportunities for our global customers and their players. “
Additional information on WWE (NYSE: WWE) is available at wwe.com and corporate.wwe.com. For more information on IGT Lottery activities, visit igt.com and follow IGT on LinkedIn.
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IGT (NYSE: IGT) is the world’s premier gaming company. We provide fun and responsible gaming experiences for players across all regulated channels and segments, from slots and lotteries to sports and digital betting. Leveraging a wealth of compelling content, substantial investments in innovation, player insight, operational expertise and cutting-edge technology, our solutions deliver unparalleled gaming experiences that engage gamers and drive growth. . . We have a well-established local presence and relationships with governments and regulators in over 100 countries around the world, and create value by adhering to the highest standards of service, integrity and accountability. IGT has approximately 11,000 employees. For more information, please visit www.igt.com.
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