Major Broadcasters Launch NextGen TV on Five Local TV Stations in Green Bay

Green Bay’s major television stations have begun broadcasting with NextGen TV, a revolutionary new digital broadcasting technology. The launch includes WBAY-TV (ABC), WFRV-TV (CBS), WLUK-TV (FOX), WGBA-TV (NBC), and WCWF (CW).

Based on the same fundamental technology as the Internet and digital applications, NextGen TV can support a wide range of features under development. In addition to providing broadcasters with a new and improved way to reach viewers with advanced emergency alerts, NextGen TV delivers stunning video with brilliant colors, sharper images and deeper contrast to create a more realistic experience.

NextGen TV adds a new dimension to TV viewing, with dynamic video and a new Voice+ dialog enhancement that puts voices front and center. Cinema-quality sound lets viewers hear every voice clearly and maintains consistent volume across all channels. NextGen TV can also be enhanced with Internet content to let viewers get the most out of live sports, live news and live events in real time, without taking their eyes off TV screens.

Powered by ATSC 3.0, NextGen TV is the most significant broadcast technology upgrade yet. Features available on NextGen TV will vary by device and station as broadcasters roll out the service across the country.

Today’s launch in Green Bay follows a decade of development and months of planning and preparation by local stations. WCWF, owned by Sinclair Broadcast Group, Inc., has converted to ATSC 3.0 transmissions. WCWF will broadcast its own programming, as well as programming from other participating stations, in the NextGen TV format. All programming from all participating stations will continue to be available in the existing DTV format, which can be received on all modern television sets. BitPath, which develops new streaming services, led the planning process and coordinated the efforts of the five television stations.

From Seattle, Washington, to Washington, DC, and from Los Angeles to Tampa, the NextGen TV service is already on the air in more than 40 cities across the country. Green Bay viewers can learn more about NextGen TV by visiting, which offers a guide listing the cities currently offering the service, as well as links to the NextGen TV models available.

On-air viewers without NextGen TVs can simply rescan their TVs to ensure uninterrupted service. Rescanning instructions are available at Cable and satellite subscribers do not have to do anything.

About WLUK-TV and WCWF–Sinclair

WLUK-TV and WCWF are the primary television stations in Green Bay, WI, owned and operated by Sinclair Broadcast Group, Inc. (NASDAQ: SBGI), a diversified media company and leading provider of sports and local news. WLUK-TV is affiliated with the Fox network and WCWF is affiliated with the CW network. Sinclair owns and/or operates 21 regional sports network brands; owns, operates and/or provides services to 185 television stations in 86 markets; is one of the country’s leading local news providers; has several national networks; and has television stations affiliated with all major broadcast networks. Sinclair’s content is distributed through multiple platforms, including live multi-channel video program distributors and digital platforms. For more information, please visit and

About WFRV-TV – Nexstar

WFRV-TV is a leading television channel in Green Bay, WI, owned and operated by Nexstar Media Inc., a wholly owned subsidiary of Nexstar Media Group, Inc. (NASDAQ: NXST). Nexstar is the nation’s largest operator of local television stations and a leading diversified media company that leverages localism to bring new services and value to consumers and advertisers through its broadcast, digital media platforms and mobile. WFRV-TV is affiliated with the CBS network.

About WGBA-TV – Scripps

WGBA-TV is a Green Bay-based station owned and operated by The EW Scripps Company (NASDAQ: SSP), a diversified media company focused on creating a better informed world. As one of the nation’s largest local television broadcasters, Scripps serves communities with objective, quality local journalism and operates a portfolio of 61 stations in 41 markets. Scripps Networks reaches nearly every American through national news outlets Court TV and Newsy and popular entertainment brands ION, Bounce, Grit, Laff, Court TV Mystery, Defy TV and TrueReal. Scripps is the nation’s largest broadcast spectrum holder. Scripps runs an award-winning investigative reporting newsroom in Washington, DC, and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held the motto “Give light and people will find their own way” for decades.

About BitPath

BitPath is building the nation’s first dedicated broadcast data network to deliver innovative new wireless services at a fraction of the cost of cellular systems. Based in Arlington, Virginia, the BitPath network will launch this year and cover dozens of cities, with more launches in 2022.


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