NEXTGEN TV offers enhanced broadcast video and audio features, future interactive apps and scalable technology

LOUISVILLE, Ky., September 12, 2022 /PRNewswire/ — Louisville viewers can now experience the future of television broadcasting as five local television stations team up to launch NEXTGEN TV. Block Communications’ WBKI will host five stations, including Block’s WDRB and market partners WAVE, WHAS and WBNA; Kentucky Educational Television’s (KET) WKMJ will launch on September 19. Offering expanded audio and video options, along with other innovative new features, NEXTGEN TV delivers an enhanced live viewing experience to more than 660,000 viewers in metro and outlying areas of Louisville.

NEXTGEN TV is the first major overhaul of the Advanced Television Systems Committee’s standard for over-the-air (OTA) signal reception in 25 years. Now broadcasting in more than 50 markets, NEXTGEN TV is expected to reach 60% of U.S. TV households by the end of 2022.

Louisville, one of the top 50 media markets in the United States, will now make the most of live news, events and sports programming as NEXTGEN TV integrates internet content to keep viewers informed and entertained. . As Louisville Home to a unique and bold sports market spanning college and professional teams, sports fans have reason to be excited as the interaction between them and their screens will be revolutionized.

“For nearly 120 years, Block Communications has reflected a diverse media group, bringing news and entertainment to our viewers,” said Wood Dale, vice president of television broadcasting, at Block Communications. “As television has fundamentally changed over the past 10 years, our team recognized that the introduction of NEXTGEN TV would do the same, and our viewers are the biggest beneficiaries of this innovation. Our enthusiasm for this new normal and the opportunities that it presents the broadcast business today and in the future has only grown since we joined Pearl TV in this transition.”

Just in time for the fall sports season and the FIFA World Cup, viewers can find NEXTGEN TV compatible TVs from Hisense, Sony, LG Electronics and Samsung at local and national retailers, from $599. Although the features available on NEXTGEN TV will vary by device and broadcaster as the commercial service is launched in local markets, it is designed to be upgradeable, allowing a viewer’s TV to evolve in a seamless with the latest technology, plus sophisticated day one video and audio. Features.

NEXTGEN TV offers:

  • Constant volume on all channels
  • Enhanced vocal clarity with Dolby’s Voice+
  • Stunning 4Khigh dynamic range (HDR) video
  • Cinema-quality sound
  • Enhanced Internet Content On Demand

Associated with NEXTGEN TV is the RUN3TV web-based platform that delivers interactive experiences and streaming content to live viewers. Designed by broadcasters for broadcasters, RUN3TV’s web-based platform architecture enables stations to develop, innovate and differentiate in application services, enabling a consistent viewer experience across all TV devices. NEXTGEN. The broadcaster can take advantage of advanced advertising in live and streaming content, audience insights and premium content distribution through the new platform.

“NEXTGEN TV offers consumers unprecedented opportunities for entertainment, information and engagement and will revolutionize Louisville viewer interactions with their screens,” said Anne Schelle, CEO of Pearl TV. “Today and in the future, Louisville viewers will have a more immersive, visually and audibly better TV experience, and will continue to improve as new features from broadcasters and device manufacturers become available.”

Louisville viewers can find five live channels on Channel 16 with NEXTGEN TV: WBKI and WDRB from Block Communications (CW and Fox); WAVE from Gray Television (NBC); WHAS from TEGNA (ABC); and Word’s WBNA (independent). Shortly thereafter, KET’s WKMJ (PBS) will air on channel 34. Viewers watching these channels can expect enhanced television enabled by NEXTGEN TV to complement streaming platforms, as NEXTGEN TV is not competes for domestic bandwidth with more of the highest content, but is provided as a free over-the-air service to enhance viewers’ experience.

Participating stations have worked together to ensure that current programming remains accessible to all viewers, whether their television service is offered over-the-air or through a cable or satellite company. On-air viewers can simply rescan their TVs to ensure full service. Rescan instructions are available at: Cable and satellite subscribers do not have to do anything.

Louisville viewers can learn more about NEXTGEN TV by visiting www.WatchNextGenTV.comwhich offers a guide to the cities offering the service, as well as links to the NEXTGEN television models available.

About Pearl TV:
Pearl TV is a trade organization of American broadcast companies with a common interest in exploring future broadcast opportunities, including innovative ways to promote local television content and develop digital media and wireless platforms to the broadcast industry. Pearl members, comprising more than 820 television stations, include eight of the largest broadcast companies in America: Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Nexstar Media Group, Sinclair Broadcast Group, EW Scripps Company and TEGNA Inc.


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